Central Coast Young Adults

Central Coast Young Adults is a young adult ministry on California's Central Coast that hosts a monthly worship and connection night called First Friday. The work is a clean example of how a small recurring rhythm can build a brand month by month.

The work

The pace was roughly one or two graphics a month, sometimes more around bigger events. Each First Friday needed a square feed post, a portrait, a story-size version, and occasionally a landscape. The themes rotated: bonfire at Grover Beach, worship night at a local coffee shop, movie night at Mercy Church, carnival night at Hancock College with free food, a night of prayer at Pacific Christian Center, and worship and prayer at Mercy Church into the winter season.

Beyond the monthly recurring asset, one-off pieces filled in around the edges. Volunteer recruitment graphics for the tech and worship team. A weather-cancellation announcement when a First Friday event was pulled. A summer bonfire series across two months.

Tightening the brief process over time was what kept the First Friday brand consistent. As details were confirmed before design started rather than mid-revision, the brand grew into something the audience recognized on sight.

In their words

"you're the best girly thank you !"

Central Coast Young Adults, December 15, 2023