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Case StudiesBluffton, Indiana

Cornerstone Church

A multi-pastor church running ongoing teaching series, weekly events, and a full calendar of branded graphics. I sat in as the outside design seat for almost a year before they brought the role in-house.

Location
Bluffton, Indiana
Engagement
Past project
Website
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Emily Farmer, designer and owner of Create Church Media

By Emily Farmer in Indianapolis, IN

Cornerstone Church logo

Cornerstone Church runs the kind of weekly calendar where there is always something on the schedule. New teaching series, special services, kids ministry events, mission interest meetings, mental health initiatives. Across about ten months working with them, I touched almost every category they pushed out to the congregation.

How we started

Cornerstone came on as a monthly graphic design subscription client. The setup was simple. Their team would email me a project, I would turn around concepts, we would iterate, and I would deliver the final files in whatever sizes they needed for in-service slides, Instagram, and bulletin promos.

The team I worked with shifted depending on the project. Matt Mobley sent over teaching series briefs. Nicole Konstant ran event graphics. Jack Fisher handled the bigger initiatives and the invoicing relationship. Aimee Northrup brought kids and pre-teen ministry work. Each of them had a different rhythm and a different threshold for revisions, and we settled into a pattern pretty quickly.

The work

The teaching series work was the heaviest lift. Matt would email me weeks ahead with the book of the Bible, the date range, and a short paragraph on the angle. I would pull stock photography references, mock up three or four directions, and send him options. The 2 Peter series in spring 2025 was a five-week run starting May 4. We had concepts going by mid-April. He picked option 1 (a mountain image that connected to the Mount of Transfiguration thread in the book) and I delivered the full size set the same week.

The Genesis series was the bigger one. Matt initially told me he would be teaching Genesis 12 through 23 starting January 5, 2025, then a continuation series on Genesis 25 through 50 starting June 8 and running through Advent. We built two distinct graphic systems that still felt like a family. The first one settled on a Milky Way image with mountains behind it, and the title locked as "The Life of Abraham" with the Genesis 12-23 reference underneath. The second series went through a couple rounds because the first stock photo I sourced of Jacob had unwanted lettering behind it that I could not strip out without a paid license.

Beyond the teaching series, the steady drumbeat was everything else. Ash Wednesday graphics in three sizes. The Vision Banquet promo with a QR code spot. A Night of Worship graphic. A Christmas schedule slide. A Mission/Vision/Values slide set. The Soul Care Initiative graphics (a mental health series). An International Mission Interest Meeting promo. Summer Serve Days for the pre-teen ministry. A new "Attempt Something Big" challenge graphic to kick off the 2025 Genesis launch.

A specific moment

The Mission/Vision/Values project came together fast in late January 2025. Matt asked for three slides that would land each statement clearly while staying visually consistent. I sent over a single style with three different layouts. His reply back: "Emily, these are EXCELLENT. Thank you!" That kind of clean approval is rare on a slide set, and that thread sticks in my head because it captured the rhythm we had built by that point. Brief in, options out, approval, done.

In their words

"Emily, these are EXCELLENT. Thank you!" Matt Mobley, Teaching Pastor, January 2025

Where things stand

The Cornerstone engagement wrapped at the end of July 2025. Jack let me know they had brought on new staff members in the fall who would take graphics in-house. The handoff was clean. The body of work from those ten months is sitting in the church's archives and still in rotation on their social channels.

Selected work

Finished pieces from the Cornerstone Church engagement are being added to the site. In the meantime, the full portfolio shows the range of sermon series, announcements, social, signage, and branding work.

Join the wait list.

Emily takes on a small number of new churches each quarter. Drop your church name and email on the wait list and she will reach out personally by email when a spot opens.

Based in
Indianapolis, IN