Lifepoint Church

Lifepoint Church in Wilmington, North Carolina is a multi-campus church running services at Pine Valley, Leland, Porters Neck, and Carolina Beach. The creative project manager brought me in to take pressure off their in-house designer and to handle bigger series projects the team did not have bandwidth to build from scratch.

The work

The first big project together was the Binge the Bible sermon series. That series took priority over everything else as it was being built, since it was the first time Lifepoint had handed a full series to an outside contractor. Once that was in motion the rest of the queue opened up. A typical week would arrive as a list of eight to ten items: new kids ministry first-time guest cards, a 90-day tithe card refresh, care room cards organized by topic, social posts for service times, set list graphics for the Sunday worship lineup, a kids newsletter template, lobby TV announcement slide refreshes.

The Care Room cards were the project most worth calling out from this engagement. Lifepoint keeps a set of cards in their care and prayer room with verses keyed to topics like addiction, adultery, baptism, and others. The existing set had drifted off-brand. The whole set was rebuilt using their branding guide, starting with style options, locking a direction, and then producing the full topic list.

The Kids First-Time Guest card was the other meaningful build. The goal was a two-sided card that limited how much the check-in volunteers had to read aloud to first-time parents. Two front options in different color directions went out first, the more colorful one was selected, the back copy was tightened into bullets, and the card was shipped.